Stop Motion Food Elements
Posted by:
Paul Dunsford
Stop motion is fun but tedious.  Move, click…Move, click…Move, click…

Stop Motion Food Elements

Posted by:

Paul Dunsford

Stop motion is fun but tedious.  Move, click…Move, click…Move, click…

Apple’s Jonathan Ive Discusses Product Design
Posted by:Jason BarnettCreative Director
The New York Times recently was able to get Apple’s head of design, Jonathan Ive, to answer a few questions about the Apple philosophy behind the design of their much coveted products. Like them or not, Apple does seem to take great care in how their products are designed, both from a visual and aesthetic way as well as from an emotional approach. A great marriage for form and function.
"Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected."
The rest of the interview touches on how the new chief executive, Tim Cook, is fitting into the mold left by the late Steve Jobs. It’s worth reading if you’ve had any interest in the history and future of Apple and of the process  of product design.
Read the full article here…

Apple’s Jonathan Ive Discusses Product Design

Posted by:
Jason Barnett

Creative Director

The New York Times recently was able to get Apple’s head of design, Jonathan Ive, to answer a few questions about the Apple philosophy behind the design of their much coveted products. Like them or not, Apple does seem to take great care in how their products are designed, both from a visual and aesthetic way as well as from an emotional approach. A great marriage for form and function.

"Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected."

The rest of the interview touches on how the new chief executive, Tim Cook, is fitting into the mold left by the late Steve Jobs. It’s worth reading if you’ve had any interest in the history and future of Apple and of the process  of product design.

Read the full article here…

Congratulations to all the winners at this year’s AAF Awards Luncheon. And thank you to the Advertising Federation of Louisville for awarding Interactive Media Lab with the 2013-14 Partnership Award. We are honored to accept this award for our contribution to this great organization and we are looking forward to many more years of participation.

Congratulations to all the winners at this year’s AAF Awards Luncheon. And thank you to the Advertising Federation of Louisville for awarding Interactive Media Lab with the 2013-14 Partnership Award. We are honored to accept this award for our contribution to this great organization and we are looking forward to many more years of participation.

Posted by:
Jason Barnett
Creative Director

I’m posting this just because it’s cool. These guys always make interesting videos and make it look easy and seamless. I’d love to be in the production meetings for these videos.

Most Commonly Used Languages in the US

Surprisingly, many states have some unexpected languages that are commonly used due to migration patterns over the years. These maps demonstrate what is the most common language spoken the states SECOND to Spanish (unsurprisingly the second most popular language spoken in the US).  Who knew that TX, OK, and MS had so many Vietnamese speakers? Or that Wisconsin and Minnesota’s 3rd most popular language was Hmong? (Hmong is an Asian ethnic group from the mountainous regions of China, Vietnam,Laos, and Thailand). It appears that translators in the US need to expand their horizons to recognize the many Asian languages spoken here. I better get working on my Chinese! 

Leah Dahline

IML Production Assistant

Don’t laugh; the new Google prototype car has implications for your business

image

Posted by:
Steven Steurer

It may look amusing and easily dismissed as a novelty prototype many years from production, but take a good look at a technology that in a few short years is going to transform your life and have major implications on your business.

Today Google officially announced at the inaugural Code conference that they have built their very own prototype self-driving car. It is designed to be used in urban settings at up to 25mph. It has foam bumpers and an electric motor and, for now at least, the Google signature spinning LiDAR on top. But what really sets it apart is what it doesn’t have; no steering wheel, accelerator nor brake pedal.

A video of the car was also posted on the official Google blog, that included some sample riders from the key demographics that will benefit the most from this technology: disabled (Steve Mahan, star of a previous video and 95% blind), some seniors and a mom and her son.

Change How and Where We Live and Work

The reason that this is such a big deal for your business is because the simple fact that a car can drive itself is going to change how and where we all live and work. The vehicle can dynamically position itself to the point of need and then do work by moving people or goods to where we instruct. We will have a limitless supply of on-demand chauffeurs, or fully automated taxis if you prefer.

We therefore don’t really need to own a vehicle anymore if we don’t want to; or even own several as the automaker’s business model would prefer. Rather than have our multi-purpose vehicle sit idle some 90% of the day, we can hire a vehicle suitable for our need; a shared self-driving electric 2-seater for our commute (and work on the way); an SUV for the group trip at the weekend.

Some will prefer to live further from the city as the commute can now become part of their working day. Some will find it even easier to live in the urban center as they need never own a car again. Sprawl and urban densification at the same time; that will create enormous money flows from many existing business models to new business models. The impacts on land values alone could be transformative.

A few offices will go mobile as rents and overhead costs in the city mean that some prefer the efficiencies and benefits of travelling between job-sites or appointments in their self-driving office.

Have you considered a pimped-out self-driving RV as part of your retirement plan? Travel North America like a snow-bird moving from region to region with the weather and enjoying the company of your like-minded itinerant community.

Some will find their jobs start to change or even disappear such as professional drivers (taxi, truck, bus etc), auto-body repair, auto-insurance, road safety professionals, transportation planners etc.

For some new jobs will appear as new business models spring up overnight. This novel technology will be the catalyst for so many new societal interactions and services. Retail outlets will discover just how useful and cheap self-driving vehicle logistics are. When the vehicles are re-positioning for the morning peak hour they will be able to carry shopping to our homes in journeys that the empty vehicles would have done anyway. You will be able to use social media to profile the characteristics of your ride-share partner for your planned journey, as it’s a great way to cut costs and make new friends. You could even use the new self-driving ‘match’ service, and if the morning drive goes well you can go out on a date later that evening.

The hospitality industry will forever be in debt to this technology if it means more people are willing to get out for the evening and have a good time because they are less concerned about how they will get home.

If you are having problems finding workers then you will be pleased to know that self-driving vehicles will greatly improve access to your business premises. Some that are disabled, too poor, without a driving license, unable to drive etc. will now find it that much easier to hold down a job.

Planning is Prudent

If you are making medium and long term plans for your business then please consider how self-driving vehicles might impact on them. For instance, if you are going to commit billions of dollars to some major transportation infrastructure then you might want to do some due diligence, as the optimal project design could look very different in ten years time when self-driving cars are in the midst of transforming society. At a more mundane level, if you are expanding your business and wondering how you are going to accommodate all that extra parking in the future, then perhaps you may not need to.

Morgan Stanley are certainly encouraging us to take this technology seriously. They estimate that the US could save $1.3 trillion/year when self-driving vehicles are fully deployed; that is nearly 8% of the US GDP in 2012.

To misquote the British military 7P’s adage: Your proper prior planning for the implications of self-driving vehicles will help prevent poor performance; and is very prudent.

Is this for real?

From collating all of the recent statements from the automakers and developers there is a very high level of confidence that fully self-driving cars will be on our roads by 2025 at the very latest. Mercedes, Nissan and Volvo are all indicating a high level of autonomy by 2020, and Google have indicated their aspiration to have their technology in public hands in various possible forms sometime between 2015 and 2019.

Finally, if you are still skeptical about this whole subject and really aren’t concerned for your business, then please consider what Warren Buffet has to say given his significant Geico investment:

“That is a real threat to the auto insurance industry,” Buffett said at his company’s annual meeting here Saturday. “If [self-driving cars] prove successful and reduce accidents dramatically, it will be very good for society and very bad for auto insurers.”

Warren’s not laughing, and neither should you be.

Creating a Great Logo Workflow Chart
Posted by:Jason BarnettCreative Director
While browsing the infinite realms of the internet, I came across a good article giving 55 great tips on creating a good logo. You can pick up those tips from this link. But this great list of logo design suggestions wasn’t the only gem I found in the article. The helpful and amusing workflow chart above was among the tips and I had to share. Designed a few years ago by UK-based design firm Johnson Banks, this game board looking chart somehow slipped under my radar. I chuckled at some of the twists and turns that the chart sent me down. Creating an original logo is not an easy task and this visual representation of the decision making process of developing a good design is amazingly accurate. Scary stuff, huh?
You can download a PDF version of this chart here.

Creating a Great Logo Workflow Chart

Posted by:
Jason Barnett
Creative Director

While browsing the infinite realms of the internet, I came across a good article giving 55 great tips on creating a good logo. You can pick up those tips from this link. But this great list of logo design suggestions wasn’t the only gem I found in the article. The helpful and amusing workflow chart above was among the tips and I had to share. Designed a few years ago by UK-based design firm Johnson Banks, this game board looking chart somehow slipped under my radar. I chuckled at some of the twists and turns that the chart sent me down. Creating an original logo is not an easy task and this visual representation of the decision making process of developing a good design is amazingly accurate. Scary stuff, huh?

You can download a PDF version of this chart here.

Project Daniel - Mick Ebeling, Not Impossible Labs

IML had the pleasure of meeting and helping Mick Ebeling with his presentation at the 2014 Intel ISEF opening ceremony. His presentation was so inspiring. In meeting Mick, not only was he very nice, but he seemed to just be thankful for being alive and on Earth, ready and willing to do whatever he could to help others. This video speaks volumes about Mick and his company, Not Impossible Labs, and their mission to help those in need.

Posted By
Steven Steurer

Last night IML hosted an event for Code Louisville. This group provides a unique system for anyone to learn programming skills.

Louisville needs more developers. Code Louisville is here to help. 

There are over 400 openings for talented people who can program in the greater Louisville area. Between 2010 and 2020, Louisville is projected to have a net increase of nearly 2000 new programmer and software developer jobs. That number doesn’t include people leaving the workforce.

Learn More at http://www.codelouisville.org/

 As a media company, we make information more accessible, entertaining, creative, and understandable. However, this video poses the question of how much media should play a role in our lives and to what extent. How long can you go without looking at your phone, mobile device, or computer for texts, emails, or social media? How much does this accessibility lead to productivity such as staying up to date with the world around us? Or how much does it allow us to escape the discomfort of being alone with ourselves or strangers? Oftentimes we need to remember that media is only a valuable tool in our lives but shouldn’t hinder our experience of being in the present.

Leah Dahline

IML Production Assistant